Last year I was lucky enough to enjoy a sneak preview of the new Barolo wine museum. Recently I visited it again, after the official opening, and I was really impressed.

The visitor is initially taken to the third floor of the castle and the visit is structured like a descent into the depths of wine culture: the atmospheric concept of venturing into the myths and mysteries of Bacchus’ nectar is matched by the physical sensation of going down into the heart of the Falletti castle, as the route descends from the third floor to the basement.

But the museum is not focused on the history and details of making Barolo. It seems like the main goal is to get visitors involved and engaged, and less to inform them. There is little factual information here and visitors looking to get an in-depth knowledge of winemaking are likely to be disappointed.

The main idea behind this wine museum is that nowadays wine tourists want more from their wine: in their search for high quality, they are interested in wine history, learning about production techniques, and understanding the characteristics of the area in question.

Music accompanies visitors as they walk through 25 rooms of the museum, from Antonio Vivaldi’s Four Seasons to modern songs celebrating wine to which a special room is dedicated.
In another room, with leather club chairs, velvet curtains and movie posters on the walls, clips are running of films inspired by wine, such as “Sideways”, “Blood and Wine” and “A Good Year”.

At the end of the journey, down in the basement, there is a wine shop which displays rows of old dusty bottles and where visitors can finally taste barolo’s warm flavor and buy some of the best labels, from Vietti to Bruno Giacosa, from Sandrone to Gaja to Giacomo Conterno.

If you stay with us this year, the museum is only 5 minutes walk from TorreBarolo and we took many pictures. You can see them in TorreBarolo Flickr account.

How? Simply Like TorreBarolo on Facebook by the 15^th of March, suggest our page to your friends (we do check that and you automatically will qualify for the drawing.

If you have “liked” TorreBarolo already, then easy, just continue to support the TorreBarolo business page with your comments and suggest it to as many friends as possible (and we will check that, yes

The rules:

• As of March 15^th, all names on our business page will be entered into a hat and we will draw a name. If the lucky winner is unable to redeem their prize, then we will draw a 2nd winner … and so on.
• The prize of 3 nights at TorreBarolo has a value of €375 and is not redeemable in cash. As is standard at TorreBarolo, a security deposit will still be requested upon check-in.
• The availability period for the winner’s 3 night stay runs from March 16^th, 2011 to April 15^th, 2011.
• If the winner removes him/herself from the TorreBarolo business page before their 3 night stay, the winner forfeits their winning.
• After staying at TorreBarolo, the winner will be requested to enter a review on the TorreBarolo website.
• The winner will be contacted via Facebook directly via their message inbox.
• The final winner will be announced on the business page on March 16^th.

As it was only 15:00 by the time I had completed both my lunch and giro of Asti, it was too early to head back to TorreBarolo, so I figured I may as well check out Alessandria as it was only 35km away. Alessandria is much bigger than both Alba and Asti, as evident by the fact that it has multiple exits on the Autostrada. So again, using my tried and tested method of heading towards “centro” and Piazza Liberta, I found myself in the center of the historic section of Alessandria. Again, I was surprised by the ample outside parking lots in the city center.

After referring to the little map of Alessandria in my Italy road atlas, I headed off towards Corso Roma, as anything with a “Roma” tends to be the city’s shopping street. At first I wasn’t too impressed but as I kept walking down this very long pedestrian street lined with various clothes and jewellery shops, I began to enjoy my stroll more and more as the well restored historic buildings lining the street really gave it a nice charm. My stroll brought me to very impressive Piazza Garibaldi. The porticos were especially impressive and added elegance to this square.

Another thing I have learned over the year is that a very nice bar (i.e., with table cloths and waiters) tends to be located on these beautiful historic piazzas. I spotted one but kept on walking as I wasn’t in need of a rest just yet. Heading away from Pizza Garibaldi up Via Maestra is when I really started enjoying my mini-adventure to this new city. Again, the street was lined with historic, well restored building though instead of clothing stores, store after store was a bakery, a pastry shop, a butcher, a fishmonger or a fruit and vegetable vendor.

My favourite was checking out the “delis” with the cured ham hanging above the counter and the massive stacks of DOP parmigiano cheese. There was also an ample section of fresh pasta stores and one had some yummy looking take-away lasagna that I considered as an easy dinner option. The street was lively as it was now past 5pm and it was fun to watch all the ladies in their fur coats do their evening shop.

I stumbled upon a lovely arcade and tucked inside was a quaint café/patisserie. With the table cloths, wooden chairs and ladies having tea, I knew this was the perfect place to settle down for some refreshment and a read of the Herald Tribune I bought back in Asti. What a pleasure it was to find they served bicerin, which is the sumptuous hot drink that consists of layers of thick rich hot chocolate, espresso and fresh cream that originated in Turin.

A glass of this is a meal almost, but I couldn’t resist sampling some of the yummy biscuits they had in their cases. By the time I left 40 minutes later, the tables were all filled by parents treating their kids or elderly couples having a little treat.

By this time it was getting colder and darker, so I thought time to head back to TorreBarolo.

So, would I recommend you have Alessandria as a day trip destination? That is tough call. It takes a bit of effort to find the old town center and doesn’t offer anything like the regal pizzas in Turin with the gorgeous turn of the century cafes. Instead, it offers no tourists, some pretty piazzas and a nice stroll down streets that you wish you had in your own neighbourhood. No question, Alessandria was a pleasant surprise but if I had limited time in the area I don’t think it offers enough to make it a day trip destination…….but I am glad I made the effort.

When you need a break from eating and drinking all the wonderful Langhe cuisine, here is a suggestion for a few mini-excursion; go visit one of the well restored castles in Cuneo province.

My castle top picks in the Cuneo region are: Castello Roccolo di Busca, Castello Reale di Carlo Felice di Govone and Castello Reale di Racconigi.

Castello Roccolo di Busca is located a bit over 30min by car from TorreBarolo and transports one from the rolling vine covered hills of the Langhe to the fruit orchards of the Cuneo valley, the region’s capital.

The castle is named after the nets used to catch small birds called “roccoli”. The castle has quite an impressive past having hosted such famous and noble individuals as the famous Italian writer, Silvio Pellico, King Umberto I and Queen Margherita. What I enjoy about the castle is it the neo-Gothic style, which was the fashion around Saluzzo in the mid 1800’s as well as favoured by the Savoy court. The exterior of the castle combines Moorish arches, rose windows and many floral features.

Surrounding the castle is a very large, peaceful and lush park, designed in a Romantic style that contains many paths, look out points and peaceful corners.

Tours are available and access many of the rooms in the main building before continuing to the monumental conservatory and then into the gardens.

Although the town of Busca is not on my “must see list” after touring the castle you are only 20mins from Saluzzo or else if you want to cool off in the Alps, one can head into the Upper Maira Valley where one can find woods and walking trails, a paradise for hikers and mountain bikers.

Castello Reale di Carlo Felice di Govone is located 30mins from Barolo in the hilltop town of Govone, which easily can be reached from the autostrada direction Asti.

The castle is mentioned in a bill of sale from 989 when it was likely a very medieval structure typical of the Monferrato fortresses, but the current structure is the result from a major rebuilding effort carried out in the 13^th century by the Solaro counts, including Count Giuseppe Roberto Solaro.

The castle exchange hands many time in the 1800’s to finally be acquired by the Ovazza Segre family who handed it over to the municipal government in 1897.

In 1997, UNESCO designated it a World Heritage Sites. A series of careful restoration works are returning the castle to its original splendour, within the splendid setting of its vast park.

The castle is an imposing brick structure with a façade rich in decoration and sculptures. The whole building is bordered to the north and west by a vase English style garden and to the east bygarden of fountains, trees and flowerbeds.

Castello Reale di Racconigi is located 40min north of Barolo, exit the A6 direction Torino at Carmagnola. It is considered “a must see” of the royal Savoy residences.

The castle was originally built as a mighty military fortress at the end of the 12^th century/beginning of the 13^th century by the marquises of Saluzzo. After exchanging hands many times, it was then in the 16th century the Savoys transformed it from a fortress into a residence by Prince Emanuele Filiberto Amedo, then heir to the throne of Savoy.

During the Jacobin revolts of the late 18th century the castle suffered occupation and the confiscation of goods by the French troops, but after a period disuse, it returned to the Savoy family, more specifically, Charles Albert who had the architect Palagi oversee the refurbishment and also was responsible for works on the park, which he designed in English neo-Gothic style.

When the capital of Italy was moved from Turin to Rome, the castle was a favorite residence of the royal family and was used as a summer residence during the mid-1800s. The castle’s last owner was Umberto II, who received it from Victor Emanuel III as a wedding gift.

The castle is noteworthy for its majestic architecture as well as its varied interior which contain different periods and styles of woodwork, painting, stucco etc. It is admired for retaining the atmosphere of a house that documented the lifestyle of 19^th and 20^th century royal family.

The public can visit the first and second floors, the kitchens and the park.

The castle is open from 9-18:30 Tuesday to Sunday. Tickets are €5. The park at the castle is open Tuesday to Sunday from 10-19 and tickets for access to the garden are €2.

There is a cafeteria to enjoy refreshments.

These 3 are part of an initiative called Castelli Aperti (Open Castles) that open to the public from May until October 90 historical residences that otherwise would be hard to access as many are privately owned.

The Castello Del Roccolo di Busca is open April 5th – October 31st, though closed in August. Check this website below for opening hours but generally from 14:30 to 19:00. Entrance is €5.

Castles of Piemonte: here you can find many more beautiful pictures of our favourite castles in Piemonte.

CASTELLO DEL ROCCOLO DI BUSCA
Frazione San Quintino, 17
12022 Busca (CN)
Tel: +39 0171 618260
Email: zelda.beltramo@marcovaldo.it

CASTELLO REALE DI CARLO FELICE DI GOVONE
Piazza Roma, 1
12040 Govone (CN)
Tel: +39 0173 58103
Email: segreteria@comune.govone.cn.it

CASTELLO REALE DI RACCONIGI
Via Morosini, 3
12035 Racconigi (CN)
Tel: +39 0172 84005
Email: comunica@castellodiracconigi.org

One of my favourite places to go in the Langhe to enjoy a dramatic setting among the rolling hills is the Grinzane Castle in Grinzane Cavour, less than a 10minute drive from TorreBarolo.

The castle is an imposing building erected around a central tower that dates back to the 1^st half of the 11^th century and post a restoration in 1960 it can be admired in all of its original beauty. Moreover, by being set off from the town and surrounded by vineyards on three sides, it has one of the most spectacular settings in the Langhe.

The castle currently is homes to numerous facilities. On the ground floor is the Piedmontese Regional Enoteca, which was the first to be set up in Piedmont back in 1971. This enoteca showcases the very best regional wines and grappas and each wine goes through a strict selection process before being displayed and placed on sale. The enoteca provides tastings as well.

When my wine fanatic friends are visiting me at TorreBarolo, I always bring them here as from my experience it does have the best selection of the regional offerings and offering good one stop shopping. Here you can find a list of all the wineries represented in the Enoteca Regionale. On the 1^st floor is the Hall of the Masks as well as a restaurant and bar. The Hall of the Masks is where the Order of the Knights of the Truffle and Wines of Alba as well as the National Association of Cheese tasters celebrates its Chapters. The Restaurant Al Castello offers a unique setting; however, it is the bar that I think is worth making a special stop for as it has a huge window that frames the surrounding vineyards that makes for a breath-taking venue to have a café or aperitif.

Several of the castle’s rooms are dedicated to ethnography and the castle houses a permanent museum which includes truffles, rare articles relating to local food and wine traditions as well as kitchen setting from the 17^th century.

Every November the castle is home to the world famous White Truffle Auction where celebrated chefs from throughout Italy and the world attend to participate in the live worldwide auction for the finest Albese white truffles. It is not unusual for the most select truffles to go for over €100,000.

Opening hours are 09.30 – 19.00 (April to October) and 09.30 – 18.00 in the winter months. The castle is closed on Tuesdays.

Something that I did last time I was in Barolo, that I would recommend to guests at TorreBarolo or to the Langhe in general is to drive the Strada Romantica delle Langhe e del Roero (the Romantic Road). It is an itinerary to discover some of the regional most beautiful and interesting panoramic points. Each of the 11 stopping points was chosen for its special position and view on the natural landscape of the Langhe and Roero region. Moreover, there are informative panels at each of these stopping points that relate stories about the land. Although many people come to the Langhe because of its world class wines, truffles and local delicacies, the breathtaking landscape that remains intact and unchanged will surely have you understand why the region has been proposed for the UNESCO World Heritage List.

The Strada Romantica starts off at Vezza D’Alba, which is about 20min by car from TorreBarolo, or Camerana, which is further afield from Barolo. The distances don’t seem far but given the numerous switch back roads, I would ensure you have set aside plenty of time to meander through these landscapes that vary from the lush vineyards of the Langhe to the hazelnut orchids and the hilly forest of the Alta Langa.

You can get here a detailed PDF map of the Strada Romantica 11 stopping points.

The panoramic stopping points consist of:

1. Vezza d’Alba: steep hills, deep gorges and cliffs: these are the famous Rocche of the Roero region, on the left side of the Tanaro River. Vezza d’Alba was built here more than one thousand years ago; the ruins of the castle that belonged to the Roero family until the 17th Century are a vestige of its feudal age. In Vezza we suggest you visit the nice Baroque Church of San Bernardino and two other interesting churches: the Parish church of San Martino and the Shrine of the Madonna dei Boschi, which is located between the hamlets of Valle Sanche and Valle Maggiore.

2. Magliano Alfieri: it used to be the “kingdom” of the Alfieri family, who commissioned the construction of the imposing castle between 1660 and 1680 that dominates the town centre, and which was the residence of one of the most important Italian poets, the young Vittorio Alfieri. The castle, where you can also find the noble chapel of the Santo Crocefisso, is the property of the town hall. 

3. Nieve: worth noting are the Clock Tower, which is the last vestige of the old castle, the Baroque Arch-Confraternity of San Michele with its precious wooden portal, Cotto’s House with beautiful ceilings and fireplaces of the 18th Century. Outside the village, along the Tinella torrent on the way to Mango, in the countryside you will also find a marvellous Romanesque bell tower, which belongs to the fascinating Church of Santa Maria del Piano.

4. Treiso: besides the classical Baroque style Parish Church dedicated to the Blessed Virgin of the Assumption, around the town stand numerous rustic chapels and commemorative pillars, among them the War memorial in remembrance of the heroes of the Resistance. In autumn in the hills of Treiso, Neive and Barbaresco, the Nebbiolo grapes are harvested, from which the renowned Barbaresco wine is made.

5. Trezzo Tinella: on the border between the Langhe and Monferrato, Trezzo Tinella, a tiny village set among the woods. Points of interest in the village are the Parish of Sant’ Antonio Abate, a typical Piemontese neoclassic construction with barrel vault, and the Chapel of Sant’Anna ai Fiori.

6. Benevello: it is the first point of the Alta Langa. The historic centre of Benevello has its nucleus in the square, where the castle stands, probably erected around 1100 for surveillance over the road that leads from the Langhe to Alba.

7. Sinio: this village is dominated by the castle, built on the ruins of a previous manner, destroyed by the Sforza family in 1431, it was rebuilt on the wishes of the Del Carretto family, in front of which stands the Chapel of San Sebastiano. The deconsecrated Church of the Madonna Annunziata of the 17th Century is host to the Town Theatre of Sinio.

8. Cissone: this village dominates the small valley hollowed out by the Riavolo torrent. The surrounding woods are crossed by many paths where you can enjoy relaxing walks. The main village square is situated among the Brotherhood church of the Disciplinati (with an original Baroque altar), the Town Hall and the Parish Church, and is dominated by the Church dedicated to Santa Lucia.

9. Murazzano: this village was built in strategic position and it has the most well-kept tower among the many watchtowers which were built on the Higher Langa hills, as the Saracens often plundered this region. The Shrine of the Madonna di Hal with the Buzignano Gate, which marked the boundary of the old town, and the Church of San Lorenzo are worth seeing; I also suggest you also visit the beautiful Tovegni Palace, which was built in an eclectic style and shows two majestic Art Nouveau dormer windows.

10. Mombarcaro: here the view opens out from the Maritime Alps to the perpetual snow of the Monte Rosa. I suggest you visit the historical and ethnographical museum, the Church of San Rocco with the “Cavalcade of the deadly Sins”, the beautiful frescos by Antonio Ocello from Ceva and the Sanctuary of the Madonna delle Grazie (in the hamlet of San Luigi). 

11. Camerana: this village is made up of various hamlets extending on to a broad valley along the Bormida River from Bormida valley to the upper Belbo valley. The Baroque Church of S.S. Annunziata with its precious high altar made of fine polychrome marble mosaics and the peculiar leaning bell tower is worth visiting. The nature of the region will surprise you: the Riserva Naturale (Wildlife Sanctuary) Sorgenti del Belbo, which is located among the villages of Montezemolo, Camerana and Saliceto, is a particular, unique and uncontaminated part of the Langhe. The area is perfect for trekking, horse riding and cross-country skiing in the winter.