One fun element to spending time in Italy is getting to participate in the numerous food and wine exhibitions the country hosts each year. The main one I am looking forward to this year is Salone del Gusto 2010 in association with Slow Food and will be held in Turin, October 21-25 (advance booking recommended, the official program will be announced on Wednesday 19^th of May).

However, starting today in Parma is the 15^th edition of Cibus, the International Food Exhibition. Together with Dolce Italia, the Confectionery Exhibition, the organizers are expecting more than 60,000 visitors over this 4 days event.

Now given the abundance of food exhibitions in the country why would I highlight this event? One simple answer: Parma. I am a big Parma fan and I am not talking just about the prosciutto. Parma can be reached in less than two hours from TorreBarolo and is a wonderful city to walk around given its long shop lined pedestrian streets and lovely porticos. Parma is continually cited as one of the best Italian cities to live in and an afternoon walking around this elegant city will surely provide you with an insight as to why it gets this ranking.

Anyway, back to Cibus. What you can expect to find will be representatives of European and International retail chains and for the first time, an exhibition area has been set aside for foreign retail chains to display their premium brand lines.

CIBUS will also host “Dolce Italia, the Confectionery Salon” and “Planet Nutrition” which is a new initiative consisting of courses and seminars on topics such as baby food, diet and sports, nutrition for the elderly, and much more.

In the large “Eating Out” Piazza will also include a bar as well as a restaurant area and theme this year will be “Breakfast”, with demonstrations and tasting sessions for breakfast products, from pastries to coffee, fruit juices to cereal-based products. Another innovation will be “CIBUS in the City”, with kiosks by leading food companies located in Parma’s streets and piazzas offering tastings.

So, if you are interested in both Italian and European food products and fancy a visit to one of Italy’s nicest cities, then a visit to Parma for CIBUS is a great day out.